Software Development

See how custom software development helped one company balance developing their core product and rapid prototyping

A SaaS (Software as a Service) company wanted to prototype a new product without diverting their existing development teams from their core product. This new product was a software program for analyzing webpages, reporting back information and statistics about the content. The product needed to be built quickly and in small iterations, achieving incremental goals to prove the concept before a competitor could release a similar product. If a competitor released a similar product or if the project failed to meet necessary goals at any stage, the project would be terminated, allowing the company to stay focused on their core business and manage prototyping costs effectively.


Our Software Development service was the perfect fit for this challenge. We developed the product in iterative stages, proving the concept at each milestone. Over the course of six months, we worked through each milestone until near the project's end. Just before reaching the final milestone, the startup company sold the software to a competitor and partnered with them to integrate the service into both of their core products. This strategic move allowed the company to capitalize on their innovation without detracting from their core business.


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