A content management system is a platform that helps to produce and display content on a website. Users of a CMS can easily create, edit, publish, and store content. Content management systems are also built to help with easier search engine ranking. Some popular content management systems include WordPress, Joomla, Drupal, Shopify, Squarespace, and Weebly.
For business owners, knowing what a content management system generally does is not enough. To get the most out of a CMS, it’s important to understand the higher-level features it offers. Here are 7 ways a content management system can help your business grow.
No Coding and Fast Installation
Content Management Systems are built to be very user-friendly. One does not need any coding skills to set up a website. There are installation wizards to help with the process. The creation, editing, and publishing process are also rather easy. There are themes users can install instead of creating custom ones from scratch. With CMS, upgrades are provided by the CMS service provider, leaving the business owners to only worry about their content creation process. A CMS is therefore handy for small companies with strained resources.
CMS service providers have support teams available on call, chat, or email depending on the package you are on. In addition, there are forums or communities on social websites where users discuss problems or how to use certain features on a particular CMS platform. A lot of useful information is available there. A business owner is likely to learn hacks that will improve their use of the service.
Collaboration in Content Creation
During the early days of a business, the founder is the one involved in most of the content creation and publishing. However, as the business grows, a CMS will help in creation and collaboration. Multiple profiles can be created, and roles assigned accordingly. Two or more people can collaborate in creating a new blog post, new product page, and so on. Items can be created and left as drafts until an appropriate person inspects, approves, and finally publishes. A good example would be a writer working with a graphic designer, both under the supervision of a content manager.
Better Content Organization and Scheduling
As a company grows, it will need to decide on a content strategy and calendar. With a CMS, it can create categories and tags for various types of content. This makes the search process easier for the content creation team. In addition, posts can be scheduled to go public at a given date and time. This helps to create consistency in the team’s content strategy.
A Content Management System Will Help Grow Sales
You can easily install tools to monitor the performance of different pages on your website. You can see the pages where people are spending the most time or the posts that are doing well traffic-wise. This analytical information can help your e-commerce website do better by publishing the right kind of content. You can see how different keywords are affecting your traffic. It’s also quite easy to install lead generation tools such as opt-in forms on CMS platforms. These help to convert traffic into business by collecting contact information, displaying offers, and so on.
Mobile Friendly Content
When building a website from scratch, your developer must ensure that all pages are responsive to different screens. This can be quite an arduous task and chances are that they might miss something. However, with a widely used CMS, all pages on your website will be responsive and load times will be fast. This makes the user experience quite smooth.
Mobile internet traffic globally is now more than desktop traffic. Having a mobile-friendly website is important for business growth. Failure to do so would mean missing out on more than half the potential traffic to your website.
SEO and Detailed Analytics
Most CMS platforms have SEO plugins built specifically for them. SEO analysis of your content is important because the content is created to rank for specific keywords. Improving the search engine optimization of content is so important due to the competitive nature of businesses that have an online presence today.
In addition, CMS platforms either come with a built-in analytics tool or are easily compatible with tools such as Google Analytics. This helps to paint a picture of how well your website is doing. The conversation rates are important. If pages are getting traffic but no conversions, there could be an issue with the quality of the web copy. You can also see the geographical spread of your audience, which can help with better targeting of content your produce in the future.
Professional Content Management Systems have the highest security grades to assure users of the security of their content. They are constantly working to improve security as threats evolve. Hackers are constantly targeting businesses with malware, especially those websites that process payments online. Relying on CMS that have strict security features is a great way to ensure the integrity of a business’s content.
Using CMSs to Your Advantage
As explained, a CMS will aid your content production process in a fast-moving business environment. You can easily create new pages, new product categories, blog posts, and so on. There are thousands of plugins you can add to your website to add functionality. You can enable social sharing of your content, add contact forms, lead generation tools and so on. All this is possible without sophisticated tech skills.
One of the most important skills for business managers and owners today is understanding SEO, and digital marketing. Content Management Systems are easily compatible with the most important analytics and SEO tools today. They help you make the best out of the content you produce and traffic that comes to your website. In a world where remote work and collaboration are becoming ubiquitous, content management systems are helpful. People can get assigned roles in the system to enable them to work with colleagues on content pieces.
If your company needs help in choosing and setting up a content management system, get in touch with Transcendent Software. We are a fully-fledged IT services company helping clients get the best out of their IT infrastructure. Get in touch with us today!